Moonwell Finance
Moonwell is a set of consumer-friendly financial tools that enables lending and borrowing on crypto assets.
I led the app product design for web and mobile and created a brand-forward design system as part of a VectorDAO team that included a brand designer and marketing designer.
The brief was to redesign the app and brand from front to back - including the lending flow, staking flow, markets, governance, and personal portfolio.
I started with low fidelity screens and mapping out the main user flows, followed by design-review iteration cycles with the Moonwell team. The main focus for this redesign was to simplify the lending and staking UX and bring the new brand forward.
We wanted Moonwell to feel accessible to all and stay true to the core crypto governance that makes this project different from any other financial platform. As part of this effort I redesigned the governance portal which decentralizes the power over the financial protocol.
