Outlier NFT Marketplace
Outlier is a social platform for buying, minting, and selling NFTs. The app is targeted towards new and amateur NFT artists and creators as well as collectors.
I designed the client’s mobile app UX from 0→1 including the key interactions that define the brand feel.
I worked closely with the PM to align the data and the customer needs into our main focus:
Amateur creators and artists need to be able to socialize their NFT purchases, sales, and collections.
How might we create a social NFT marketplace that makes buying, minting, and selling NFTs a social-first interaction?
Amateur creators and artists need to be able to socialize their NFT purchases, sales, and collections.
How might we create a social NFT marketplace that makes buying, minting, and selling NFTs a social-first interaction?
I worked with the founding team and a PM to define a set of must-haves for an MVP mobile app. Starting with low fidelity screens of the main features, I began mapping out the app architecture.
The primary interaction feed shows one artwork at a time - this was a key user interaction that I spent time on perfecting. Creators and collectors can explore artwork and interact by commenting, liking, or purchasing the artwork for their personal collection.
I prioritized designing the purchasing flow and the creator profile page to align with the founder’s goals of a creator-centric marketplace.After designing all the key interactions that we had aligned on for the MVP, I incorporated color, typography, and custom iconography.
The primary interaction feed shows one artwork at a time - this was a key user interaction that I spent time on perfecting. Creators and collectors can explore artwork and interact by commenting, liking, or purchasing the artwork for their personal collection.
I prioritized designing the purchasing flow and the creator profile page to align with the founder’s goals of a creator-centric marketplace.After designing all the key interactions that we had aligned on for the MVP, I incorporated color, typography, and custom iconography.
